ⅰ 、 Why take BEC exams?
rigorous quality control
wide business context
value for study and business career
international recognition for work and study
ⅱ 、 What is International Business English? 什么是国际商务英语?
ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?
e.g. The TV show was interrupted by too many commercials.
e.g. He called on some prospects but failed to make a sale.
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
soft selling hard selling
Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we'll manage to break into the UK market
I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 旧词 “ 新义 “
e.g, All credit cards honoured here. The bank honoured this cheque.
e.g. I have got myself covered against fire.
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.