Market Research 市场调研

A: Your new task is to reach US $20 billion by the end of 2006. That’s a magnificent task. How can you make sure you will accomplish it?
你们的新目标是到 2006 年底增到 200 亿美元,这是宏伟的任务,你们怎样完成这个任务呢?

B: Well, in addition to improving the quality of our products, we need to open more international markets.


A: As far as I know, you have many regular customers.

B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They can’t find certain distribution channels.


A: Do you have any particular plan to help them to open up new markets?


B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.


A: I agree that a good marketing channel is important and indispensable to the success of exporting, Besides, as a friend of yours, I would suggest that you should be still more flexible in doing business.


B: Thank you for your good suggestion! As a matter of fact, we need to make improvement in many areas. 谢谢你的建议!事实上,我们需要许多方面进行改进。

A: Yes, you said it. 您说对了。



A: How is market research carried out?


B: That’s a very wide question. But to put it in a very simple terms, one of the objects of market research is to find out ................................................


A: Who does this kind of job then? 那么谁做这种工作那?

B:: Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.


A: Do you own salesmen take part? 你们自己的销售人员参加吗?

B: In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.


A: It seems to me that the salesmen receive some special training.


B: Yes, they all have initial training course when they first join the company, and this includes product training.


A: What is that? 什么意思?

B: As a salesmen he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.

作为一名销售人员,他 / 她必须对公司的产品的用途,设计,特点,独特的优点等等都要非常了解。