Here are some principles that congratulatory letters follow:
1. The purpose of writing the letter is to make your reader feel certain that he or she deserves the special message of recognition and praise.
2. The note should be brief, dealing with the primary topic only. These messages are most effective when they conduct no business.
3. The whole message should carry a tone of being positive and conversational.
4. Be sure to send the letter within a few days of the event. Any delay in delivery of the message would make your effort worse than no effort at all.
Dear Mr. Haskel
Congratulations on your recent promotion to head the Marketing Department of California Metals.
My fellow managers and I are delighted that your work in the marketing field has been recognized this way and we join in sending you our very best wishes for the future.
Through the five years of working together with you, many of us well aware of how much you've contributed to the association between our two corporations. We are all looking forward to your trip to China next month when we will celebrate your advancement in a more formal way.
Again, congratulations to you, Mr. Haskel - good luck and good wishes on your new position as Director of Marketing Department.
Beijing New Metals