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Speak Up With Confidence
Jeff Valenti has been a Washington insider since the 1960's, learning the art of politics from one of its masters, Lyndon Johnso. As President of the Motion Picture Association of America since 1966, he's equally fluent in old-fashioned Hollywood showmanship. a skilled and polished orator, he's Hollywood's voice on Capital Hill, a regular in front of Congressional committees. In his book "Speak Up With Confidence" updated and re-released this week in paperback. He offers some advice on public speaking, And grades a few public speakers we know, from top CEOs to US Presidents.
The greatest President speaking, was Franklin Roosevelt. Any young kid, 20 years old, who watches Roosevelt on those newsreels or listened to his voice, will be mesmerized. I'd give him an A plus.
Let me assert my firm belief that the only thing we have to fear is fear itself.
Of all the presidents since then, three that deserve A. One, was the first television president, and that was John Kennedy. Two, Ronald Regan. And three, in spite of all the criticisms you can throw, justly Bill Clinton. He was probably the greatest political campaigner I've ever seen on television.
If everybody thought that if they worked hard and played by the rules, they could get ahead. I'm tired of seeing people that do that ground down and I want them to be lifted up. 克林顿
Clinton, Reagan and Kennedy understood that if you can win the affection and admiration
of people who watch you on a small or not so small screen, you will be invulnerable to defeat.
I'm gonna do it just one more time, you ain't seen nothing yet.
How would you evaluate President Bush as a speaker?
I heard him speak when he was governor of Texas and he was pretty bad. But he is a learner. When he rose to speak on September 20, 2001, nine days after 9/11, it was one of the most extraordinary speeches I've ever heard.
Terror unanswered can not only bring down buildings, it can threaten the stability of legitimate governments. And you know what, we're not going allow it.
It was almost flawless.
You call Warren Buffet the greatest public speaker in the American business community. Why?
Without question, he is without parallel. Because Warren Buffet understands the fragility of making a business speech.
You make rational decisions based on ascertainable facts, you will get a good result over time. And if you don't, you won't get a good result in all likelihood, unless you happen to die at the right time...
He has great humor, he's able to take arcane subjects and break them down, into small bits that are understandable. Most public, most business chieftains can not make a good public speech. They just can't do it.
Any business leader that you'd like to single out, give a copy of your book to?
No, I wouldn't do that. but I do believe that if I were the head of a large corporation, I would really spend some time on improving the way you speak. I think the reason why most business leaders aren't very good at public speaking, they don't spend a lot of time working at it. Every time I make a speech, I spend hours and hours and hours preparing myself, I wouldn't dare get up and try to wing it. as I'm doing here.