Intel’s Plan for Future
We all know technology companies are being hit especially hard right now by the slumping economy. A new report by IBC predicting flat worldwide computer sales this year doesn't help things but some companies are looking to a brighter future. I got a chance this week to see what computer chip maker Intel has up its sleeve in preparation for the next tech boom.
The idea is to create an optical illusion to make it look like the box is empty.
In fact, these playfully home-made computers, including this one made from an old waste basket, are far from empty - they all have Intel inside.
It has a G-force-4 (ph) video card and a P-4 (ph) processor - 2.4 gigahertz. Fully functional PC.
Sounds pretty hot.
Oh, yeah, No - it runs cool.
Everything at this Intel developers' forum - new laptops that fold into tablets, eye-catching 3-D graphics technologies and this new personal video player coming out next year ...
On the 20 gigabyte hard drive we can store about 70 hours of video.
... are the kinds of things on which the giant chip maker is banking its future.
PAUL OTELLINI, PRESIDENT AND COO, INTEL
These products will deliver, I believe, the fuel for growth for reigniting the industry.
The industry - facing computer sales as flat as a $10,000 plasma screen - is even acknowledging that all these high-tech gadgets are often too complicated and unwieldy.
ANDREW LIU, INTEL
We want the mainstream consumer to be able to just buy this stuff, bring it home and it works. And that's not the case today.
One answer, a better plug and play experience.
Select inside them and you'll see it then does full motion, higher resolution video from the PC.
Getting your equipment to connect and interact simply so you can play video from your computer, on your TV or audio files on your stereo. Another way to encourage more computer usage, Intel plans to include wireless capabilities on every chip it sells so you don't have to buy an add-on.
PAT GELSINGER, CTO, INTEL
Every platform, every mobile PC comes out of the shoot is able to immediately connect to wireless networks.
But connecting with the consumer is what drives the company's $4 billion a year research shoot in hopes of keeping Intel inside as many homes as possible.
Some of the things that I thought might have been four or five years away - the product guys get excited about it and voila - it's a product a year or two from now.