With China entry the WTO and will hold the Olympic Games in 2008, the relationship between China and Western in politics, economy, culture will become more and more close. It is undoubtedly that the etiquette will play an important role in this process. To the definition of etiquette, China and Western have a different understanding. As Chinese thinks that the etiquette is the common behavior standards that all the members must obey, and its purpose is to keep the normal living order of the society. In ancient China, a famous philosopher thinks that etiquette is a principal to deal with the relationship between man and supernatural beings, man and ghosts, man and men. There are also many words about etiquette
in English. For example, courtesy which means courteous behavior, good manners;
protocol which means system of rules governing formal occasion, e .g, meetings,
between governments, diplomats, etc. And these words are all from the same French word etiquette. Of course, more spread and more profound cultural comment of
the western etiquette is from the Classical Period, i.e., old Athens and Roma culture. Today, etiquette become the reflection and manifestation of one country’
s politics, economy, culture in people’s social contact. And it include the principal and moral that people should obey in daily life. Etiquette formed in the
process of the deposition of culture and social contact. So every nation have their own etiquette standard which created with the spirit of this their nation. Because of this formed the cultural difference between different nations. As languages is the carrier of the human culture. This difference must reflect in the language of different nations. So in the following, we will take china, British and America as the representation of Western, to look at some cultural difference
in etiquette, and then analyze the reasons. Furthermore, we will discuss how to
learn western culture.