Women come in all shapes and sizes, but which body type do men prefer: Kim Kardashian curves and an ample bust, or a willowy supermodel physique?
We decided to answer the question once and for all by parading three different female body types - curvy, slim and athletic - in front of a group of men.
The men wore sophisticated eye-tracking devices which analysed which women they spent the most time looking at, and therefore the body type they were most drawn to.
We enlisted the help of three models - Sophia De Lancey, 30, Stephanie Warren, 27, and Inesa De La Roche, 35 - and stood them next to each other while the ten men walked into the room one by one to meet them.
While Stephanie showcased her Kim Kardashian-like curves, her fellow models had supermodel-esque and Instagram-fit bodies respectively.
The girls put their figures on show in cut-off denim shorts and tight-fitting vest tops, with one of our testers, Tony, admitting that while it felt like 'a very surreal trip to the optician', the girl on the left, Sophia, was his favourite.
Although the men weren't told who they they dwelled on the longest, Tony looked at Sophia for 13 seconds, Stephanie for 11 seconds and Inesa for six seconds over a 30 second period.
Meanwhile, Jay claimed he didn't have a favourite at all and Matt admitted he was 'wary' of where he was looking. Jay looked at curvy Stephanie the longest, while Matt spent almost twice as long looking at athletic Sophia as anyone else.
Tony, who also looked at Sophia the longest, said: 'I wasn’t too surprised with my score as I think it reflects who was the most chatty when I was in the room.'
Overall, slim Inesa scored the lowest with 29 per cent of the glances, while curvy Stephanie scored the highest at 36 per cent. Meanwhile, Sophia came second with 35 per cent.
The findings totally contradict a recent study that suggested men find thinner women most attractive because they associate their body shape with youth, fertility and a lower risk of disease.