Currently, when you are walking in the street, you will find some strange names of shops and restaurants on both sides. These names suggest a blind worship for foreign culture or that sound a feudal flavor. Names are by no means just a sign. Names convey historical and cultural information that reflects the trend of the times and helps shape people’s ideas and thoughts as well as ways of thinking.
In recent years, a number of shops and restaurants have given themselves names that sound like foreign or use words with a strong feudal connotation. This reflects the trend that under the influence of materialism, some people worship a lifestyle of Western countries and the social status of past emperors and their luxurious life. In the names of these shops and restaurants, there is no hint of national pride and the fact that many shop owners use names such as “Dafuhao”(Big Rich), “Diwang”(Emperor), “Erfang”(Concubine) shows that there is no concept of a society in which people are equal. They crave wealth and power while many ordinary people are struggling to earn a decent living by working hard.
These names, no doubt, have a very bad influence on our young people. They instill in their young minds a similar mentality: a blind respect for things Western and a blind worship for rotten feudal ideology. Personally, to remove these names is an educational project. It is a good measure to take to rid our streets of such visual pollution. I should say, however, that abolishing the names only is not enough. We need a long-term education to establish a patriotic attitude and a genuine international vision in our people.