Should Laozihao Be Preserved in Market-orientedEconomy?
Laozihao is not only the commercial phenomenon,but also the history in miniature. It is popular forits unique arts and crafts. However, some of theseenterprises have become outdated or are operatingin red dueto a rigid conventional thinking, loosemanagement or overstaffing.People have differentopinions about whether the Laozihao should be preserved or not. As far as I’m concerned,the critical point is not only toremain but also to preserve and develop the Laozihao. Laozihaois important to the traditional culture andthe national commerce. As a time-honored brand,Laozihao enjoys the extensive reputation in the society. It is of golden opinion, and carriesthe trust of the customers. Moreover, it is the precise non-material cultural heritage. The citywithout Laozihao will lose the unique scene as a famous historic city.
In the market-oriented economic society, Laozihao satisfies the emotional need of people forthe national culture.But it cannot be denied that now Laozihao are paying their way. Affected bythe market-oriented economy, Laozihao are taking the shine off. The out-dated concepts, old-fashioned products and backward management are all the factors for the fall of Laozihao. As forthe fact, we should not only remain the Laozihao, but also have to preserve and develop it.
First, the support system of Laozihao should be built up. The advanced technology, automaticintellectual property rights and modern organization are key points in the development ofLaozihao. On the basis of keeping its traditional features, it should work out new products,which are more suitable for the modern society, so as to extend the market share. Second,Laozihao should have the priority in the policy and finance. It is the most importantembodiment of a historic city. So In the urban planning, the original locationshould bepreserved. And the government would finance them to improve their technology andequipments. Third, it is suggested that Laozihao should be preserved as the intangible assetsof the country. In this way, Laozihao will do good to the cultural landscape as well as developits own commercial function.
In conclusion, Laozihao is the carrier of the traditional culture and arts. It’s a symbol of thenationalhistory. We should preserve it and use effective ways to develop it. It is not only thedemand of the market, but also the requirement of the culture.