五、选项中含有比较结构

如果选项中含有形容词或副词的比较级或最高级,或是其他表示比较的词语,则听力材料或问题很可能涉及人或事物之间的异同点或优劣的比较。

四个选项中如均含有比较级或表示比较的词,则表示问题是关于人或事物之间的比较;如其中只有个别选项中含有比较级,则表示听力材料中很可能涉及到人或事物之间的比较,问题内容则不一定会涉及。

【例6】(710分样卷-22)

【预览选项】

[A] Their competitors have long been advertising on TV.

[B]TV commercials are less expensive.

[C] Advertising in newspapers alone is not sufficient.

[D] TV commercials attract more investments.【听前预测】

由选项中的advertising on TV,advertising in newspapers以及比较级 less expensive, attact more可知本题很可能涉及到电视广告和报纸广告之间优劣的比较。故听音时应留意比较级或其他陈述二者优劣特点的词句。

【听音验证】

W: Marketing has some interesting ideas for television commercials.

M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?

W: Quite frankly, it's just not enough anymore.

……

22. Why does the woman suggest advertising on TV?