Why say a person is friendly when you can say how they bounce down the street, smiling at everyone and calling hello to strangers.

8. Remember you are telling a story

That means characters, scenes and action. Who is there? What are like? What are they doing and saying? What does the place look like?

9. Make people earn quotation marks.

Quotes should be something interesting and compelling, something that the source says better than you could.

Do not quote people stating facts:

"The school board will hold a hearing next Monday night to find out what parents think of the school closures."

Save the quotation marks for a person's opinion or their experience:

"If parents don't turn up for the hearing, then I think we know that they just don't care about the school system," says Anne Smith, a school board member.

10. Avoid repetition in your stories.

Once you have stated a fact or quoted someone who makes a point about a particular, there's no need to re-visit the issue.

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