With an already impressive empire of clothing and homeware, in 2015 high street retailer H&M expanded its offering with the launch of its own-brand beauty line.

高街零售品牌H&M,已经是服饰和家用品牌的帝国,2015年它还开拓起了自己的美妆产品线。

Consisting of 700 products encompassing everything from makeup and hair to perfume and bodycare, the collection has been received well by bargain hunting beauty buffs ever since.

整条美妆线有700多种产品,从洗头护发用品到香水还有身体乳一应俱全。也因此,受到了喜爱平价美妆的美女前所未有的追捧。

So much so that now the fast fashion giant has joined forces with one of the world's leading perfume houses to create a collection of 25 brand new scents.

这个时尚快消品的巨头和世界香水商联手,发行了25款全新的香味的香水。

Created in collaboration with Givaudan, the “wardrobe of fragrances” has been formulated by the in-house H&M team and perfumers Olivier Pescheux – a world renowned and award winning perfumer – and NisrineGrillie – a young rising star in the fragrance world

.

和奇华顿联合出品的“衣柜香水”,是由H&M内部团队和世界著名获奖调香师Olivier Pescheux以及香水界冉冉升起的明星NisrineGrillie共同合作。

“We focused a lot on high quality ingredients, from the single note fragrances to the contemporary blends and the more nuanced perfumes that really highlight the origin of the key ingredient,” says Pescheux.

Pescheux表示,“我们的重心放在高品质的香料上,从单一香型到混合香型,再到更多微妙的香型,对于香料的品质要求很高。

Featuring a wide range of different scents, the collection has been divided into three distinct groups; The Singles, The Reveries and The Essences.

虽然有着不同的香味,但该系列的香型中主要分成三类,单一香型,遐想香型,和精华香型。

The Singles consist of 10 different scents that revolve around a single note, such as vanilla, chocolate or yuzu, while The Reveries, in both eau de toilette and body mist, are 10 different blended fragrances that tell a story or convey a certain feeling with names such as Freewheeling, Sparks Will Fly and Above the Clouds.

(单一香型) Singles 系列有十款香水,以香草、巧克力或柚子等单一香味为主。The Reveries (遐想)系列有款香水淡香水和身体喷雾,10款类型更为复杂有层次,仿佛可以叙述一个故事比如命名为Freewheeling(随心所欲)、Sparks Will Fly(火星四溅)、Above the Clouds (云端之上)等等。

(翻译:林浔鸥)