When young people are asked about the meaning of traditional festival, some of them have no idea. For example, some young people believe that Mid-autumn Festival is to in honor of the ancestors, or it is a day to eat mooncake. Actually, most festivals have been advocated by the commercial ads, and they show people to buy more products to spend the festivals happily. Some ads try to implant people the wrong idea about the meaning of festival, just to attract more customers.
The loss meaning of traditional festivals brings the negative side to the preserve of traditional culture. The mass media should advocate the essence of the festivals, so as to let the young generation learn more about our culture and be proud of it.