Quirky figure-testing challenges on social media have become unlikely criteria in a beauty pageant in China.
Women are required to balance eggs on their collarbones and touch their navels from behind their backs for a chance to win the International Cross-strait Tourist Ambassador Competition.
The touring pageant, which sees contestants from Chinese mainland and Taiwan, was in city of Jiyuan in central China on Monday, according to reports in the People's Daily Online.
The winner of the beauty pageant will work across the Chinese Mainland and Taiwan to promote tourism.
Both the collarbone balance and the belly button challenges are considered as ways to show how good one's figure is, according to Chinese internet users.
For the collarbone balance, participants are expected to balance as many coins as they can on their collarbones while keeping them stacked up.
In the belly button challenge, you need to try and touch your navel by reaching behind your back.
The success of both challenges are intended to reveal the ideal figure. According to the original posts, the thinner you are, the more successful you will be in the challenges.
A svelte figure is highly applauded in China.
The challenges have been incredibly popular on Chinese social media networks with millions taking part and posting success selfies.
Even Chinese celebrities are taking part.
Although unusual as part of a beauty pageant the challenges have helped the event achieved great exposure.
Other activities in the pageant included staging various poses on a river cruise boat to showcase their figures.
belly button: 肚脐
（英文来源：每日邮报 译者：薛辉GXUN 编辑：许晶晶）