The PICC Property and Casualty Co. Ltd. has been named the official insurance partner of the Beijing 2008 Olympic Games.
A partner agreement was signed between the Beijing Organizing Committee for the Games of the 2008 Olympics (BOCOG) and PICC P&C at a high-profile ceremony held Thursday in Beijing.
According to the deal, PICC P&C will provide insurance protection and financial support for the 2008 Olympics and Paralympics, BOCOG, the Chinese Olympic Committee, and the Chinese sports delegations to the Turin 2006 Winter Olympics and 2008 Olympics.
The Marketing Plan of the 2008 Olympic Games includes partnership, sponsorship, suppliership and licensing programs.
Partnership, sponsorship and suppliership grant enterprises four-year exclusive marketing and promotional rights, while the licensing program authorizes companies to produce and sell products with the official Olympic logo only after paying royalties to BOCOG.
