Our detergent doesn’t sell well in Japanese market.
We have to think out a solution.
How about discounting?
It's the last resort. the last resort
Unlike in Europe and the United States, once you discount your product here it’s hard to raise the price again.
What do you mean?
Japanese housewives don y t mom-and-pop have a family car to carry store groceries, so they shop in the neighborhood mom-and-pop stores to home.
Why is it related to discounting?
These small retailers sell 30% of all the detergent sold in Japan.
I see. Their shelf space is limited. If they sold discounted products, their profit would be lower.
You said it. Moreover, whole salers would also be alienated if they made less money due to lower margins.