BEC即剑桥商务英语证书考试,是剑桥大学考试委员会(UCLES)设立的。很多人误认为BEC考试针对是那些学与商务有关的专业人员的,其实不然。因为无论你学的专业是什么,都要在某个特定的商务环境中运用,BEC考查的正是这种普遍存在的商务环境中应具备的通识与能力。剑桥大学考试委员会设立BEC考试的目的是在全球范围内建立一个测试商界雇员英语水平的统一标准,使BEC证书被跨国公司和非英语国家的大公司用作商务英语测试标准,以评估在真实商务环境下雇员的英语水平,使人力资源部门能准确评估雇员商务英语的运用技能。因此,与我国的四、六级考试相比较,BEC考试更侧重对英语实际运用能力的考查。换句话说,BEC中的考查内容都是可以马上拿到实际工作中去的,不会出现所谓高分低能现象。

READING 1 hour

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.

1、回答1-7题:

A

GREA I SALES CAMPAIGNS

This book examines the most successful sales campaigns of recent yeam.It provides examples of how major consumer brands,like Coca-cola,Nike,3M

and Toyota,have been promoted in magazines and newspapers.It includes information about the creative and planning process behind the promotion of

these popular products.

B

THE AUTOMOTlVE INDUSTRY TODAY

Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers.This book is a series

of interviews with leading players in the industry:pumhasing managem discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.

C

THE EXECUTIVE’S HANDBOOK

This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1 990S.It is especially good in cost structures,changing consumer trends and cross-border expansion.These are key elements that affect international business deals,making the book essential reading for anyone involved in international trading.

D

LEAD YOUR COMPANY TO SUCCESS

This is a collection of in-depth interviews with some of the world’S top business executives in the car,soft drinks and clothing industries.A fascinating work,it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.

The book tells you about recent developments in consumer buying patterns.

2、The opinions expressed in this book differ from those of most experts in this field·

3、The book contains interviews with business leaders from several large industries.

4、The financial information provided in this book will be useful for import·。exporI companies.

5、The book describes how a number of top companies have marketed their products.

6、The book outlines change in the source of the materials and pans needed for production.

7、The book discusses a variety of major influences on the business world.

You will hear three telephone conversations or messages.

8、听录音:{MP3:/imgcache/attached/media/20140323/20140323112104_7904.mp3}

回答8-19题:

Name of the hotel: Go ld Gate HoteI

Name of the caller: (1)______

Date of the reservation: from(2)______to(3)______

Current rate: 265 pounds per night

The telephone number of the caller:(4)______

The address of the caller: 246 Forest Road,London

第(1)题:

9、第(2)题:

10、第(3)题

11、第(4)题:

12、Phone Message

Date: July 6th

From: Garret Pitcher

Message:

The date of the appointment: (5)______

Mr.Paragon’s coming back from: (6)______

The cell phone number of the caller: (7)______

Which time is the caller also available?(8)______

第(5)题:

13、第(6)题

14、第(7)题

15、第(8)题

16、Date: September 3 rd

From: Mrs.Kevin

Message:

Conveyance:Eight ltucks from old address to(9)______

Thpee ltucks around 9 0’clock and five mope about(10)______

Persons in charge: Mr.Ben Stern

Eight trucks started out yesterday from(11)______

Contract number: (12)______

第(9)题

17、第(10)题

18、第(11)题

19、第(12)题

Write 40-50 words.

20、·Your company’S Sales Department has asked you to give a talk next Friday on your most recent project.

·Write an email to Mrs.Jay in the Sales Department:

·agreeing to give the talk and suggesting a time

·saying what equipment you will need

·requesting information about the participants.

·Write 40-50 words.

In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

21、In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

Questions:

(1)What do you think of your major?

(2)What kind of person do you intend to be?

(3)Do you believe that the computer is very impoaant for us?

In this part of the test,you are asked to give a short talk on a business topic.

22、In this part of the test,you are asked to give a short talk on a business topic.You have to choose one of the topics frOm the three below and then talk for about one minute.

You have one minute to prepare your ideas.

A: What is important when…?

Aiming to decide a company lunch time

·Type of work

·Advice of staff

B: What is important when…?

Morally educating staff

·Awareness

·Official code

C: What is important when…?

Importing goods

·Quality control

·Transport arrangement

Write 120-140 words.

23、·You work for a company that sells electrical goods。You have recently visited a potential supplier in Slovakia.

·Look at the information below,on which you have already made some handwritten notes.

·Then.using all your handwritten notes write a report recommending whether your company should deal with the supplier or not.

·Write a 120-140 Words.

 

WRITING 45 minutes

You will hea five short recordings.

24、(Questions 13-17)

·You will hear five short recordings.

·For each recording,decide what the speaker is talking.

·Write one letter(A-H)next to the number of the recording.

·Do not use any letter more than once.

·You will hear the five recordings twice.

13.______

14.______

15.______

16.______

17.______

第13题选择:

A.a new clerk

B.a change of management

C.a new computer system

D.the introduction of social programme

E.how to keep workforce

F.the distraction of the package

G.a new idea of the promotion

H.the service for the customers

25、第14题选择:

A.a new clerk

B.a change of management

C.a new computer system

D.the introduction of social programme

E.how to keep workforce

F.the distraction of the package

G.a new idea of the promotion

H.the service for the customers

26、第15题选择:

A.a new clerk

B.a change of management

C.a new computer system

D.the introduction of social programme

E.how to keep workforce

F.the distraction of the package

G.a new idea of the promotion

H.the service for the customers

27、第16题选择:

A.a new clerk

B.a change of management

C.a new computer system

D.the introduction of social programme

E.how to keep workforce

F.the distraction of the package

G.a new idea of the promotion

H.the service for the customers

28、第17题选择:

A.a new clerk

B.a change of management

C.a new computer system

D.the introduction of social programme

E.how to keep workforce

F.the distraction of the package

G.a new idea of the promotion

H.the service for the customers

29、(Questions 18-22)

·You will hear another five recordings.

·For each recording。decide where the conversation happened.

·Write one letter(A-H)next to the number of the recording.

·Do not use any letter more than once.

·You will hear the five recordings twice.

18.______

19.______

20.______

21.______

22.______

第18题选择:

A.on the plane

B.at the bank

C.at the airport

D.at the office

E.at the theatre

F.at the hotel

G.at the customs

H.on the bus

30、第19题选择:

A.on the plane

B.at the bank

C.at the airport

D.at the office

E.at the theatre

F.at the hotel

G.at the customs

H.on the bus

31、第20题选择:

A.on the plane

B.at the bank

C.at the airport

D.at the office

E.at the theatre

F.at the hotel

G.at the customs

H.on the bus

32、第21题选择:

A.on the plane

B.at the bank

C.at the airport

D.at the office

E.at the theatre

F.at the hotel

G.at the customs

H.on the bus

33、第22题选择:

A.on the plane

B.at the bank

C.at the airport

D.at the office

E.at the theatre

F.at the hotel

G.at the customs

H.on the bus

For each blank(8-12),mark one letter(A-G)on your Answer Sheet.

34、回答34-38题:

15 June 1993

Ms. Martha Weston

Word Processing Supervisor

ABC Company

Post Office Box 1072

28 King's Street London

Dear Ms. Weston,

Performance of the CPT Equipment

I'm pleased to tell you about our experience with the CPT Word Processor as you requested recently. G (example) I assume you have looked at several machines and have narrowed down your choices. Here are my observations.

An approach to adopting word processors

Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. (8)_______The stations are arranged in pairs so each pair can share a common

printer. (9)_______We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installations.

The step-at-a-time development of our word-processing center has, we think, saved us money and training time. (10)_______Performance

In terms of performance, the CPT equipment is excellent. (11)_______ Moreover our service contract and warranty have covered all maintenance costs. We have software packages that check spelling and signal when a mistake occurs. (12)_______Using both printers, we recently prepared 1, 200 individually typed letters for mailing in under four hours. We have no complaint about our preparation of executive reports.

A.We have not yet experienced mechanical problems SO far.

B.Also it has reduced the confusion that exists about buying software packages.

C.The train stops at each station for only fifteen minutes.

D.We began with two work stations and now have four.

E.Our routine letters are prepared from disc—stored masters.

F.The Rotary W printer prints with a speed of 45 characters a second can easily handle two input stations.

G.We are pleased with its performance and multi-functions.

第(8)题答案是

35、第(9)题答案是

36、第(10)题答案是

37、第(11)题答案是

38、第(12)题答案是

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.

39、回答39-44题

How to Read Annual Reports

First, turn back to the report of the certified public accountant. This third-party auditor will tell you right off the bat if Galaxy's report conforms with"generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story.

Next, turn to the letter from the chairman.

Typically addressed "to our shareholders," it's up front in more ways than one. The chairman's tone reflects the personality and well-being of the company. In his letter, the chairman should tell you how the company fared this year. But more importantly, the letter should tell you why. Keep an eye out for sentences that start with "Except for..." and " Despite the ..." They are clues to problems. On the positive side, a chairman's letter should give you insights into the company's future and its stance on economical or political issues that may affect it.

Now begin digging into the numbers!

One source is the balance sheet. It is a snapshot of how the company stands at a single point in time.

At the top are assets -- everything the company owns. Things that can quickly be turned into cash are current assets. On the bottom are liabilities --. everything the company owes. Current liabilities are the debts due in one year, which are paid out of current assets. The difference between current assets and current liabilities is working capital, a key figure to watch from one annual report to another. If working capital shrinks, it could mean trouble. One possibility: the company may not be able to keep dividends growing rapidly. Owners' equity is the difference between total assets and liabilities.

It is the presumed dollar value of what the owners or shareholders own. You want it to grow.

The second basic source of numbers is the income statement. It shows how much money Galaxy made or lost over the year. Most people look at one figure first. It's in the income statement at the bottom: earnings per share. Watch out. It can fool you. Galaxy's management could boost earnings by selling off a plant or by cutting the budget for research and advertising. The number you should look at first in the income statement is net sales. Ask yourself: Are sales going up at a faster rate than the last time around? When sales increases start to slow, the company may be in trouble. Have sales gone down because the company is selling off a losing business? If so, profits may be soaring. Another important thing to study is the company's debt. Turn to the balance sheet, and divide long- term liabilities by owner's equity. That's the debt- to-equity ratio. A high ratio means the company borrows a lot of money to spark its growth. That's okay if sales grow too, and if there's enough cash on hand to meet the payments. A company doing well on borrowed money can earn big profits for its shareholders. But if sales fall, watch out. The whole enterprise may slowly sink. Some companies can handle high ratios; others can't. Finally, you have to compare. Is the company's debt-to-equity ratio better or worse than it used to be? Better or worse than the industry norms? In company-watching, comparisons are all. They tell you if management is staying on top of things.

According to the writer,the most important element of the chairman’s letter is

A.the expressions used.

B.the explanation given by the chairman.

C.the performance of the company during the year.

D.the company’S future described by the chairman.

40、Accordjng to the article,a drop in working capital shows that

A.both current assets and current liabilities fall.

B.current assets decline while current liabilities rise.

C.both current assets and current liabilities remain the same as the previous year.

D.current assets increase but current liabilities decrease.

41、What do shareholders expect to increase?

A.total assets

B.working capital

C.tota|IiabUities

D.owners equity

42、According to the article,the main reason to look at net sales first is that

A.they tell how much profit the company has eamed.

B.they have nothing to do with advertising.

C.they are not affected by selling off a plant.

D.they are not so easily manipulated by the management as earnings per share.

43、According to the writer.a great deal of borrowing

A.boosts sales.

B.promotes growth.

C.generates profits.

D.entails risk.

44、According to the article,what makes it clear that a company is well-managed?

A.the chairman’s letter

B.auditor’s report

C.comparison made by the reader

D.footnotes

For each question(23-30),mark one letter(A,BorC)for the correct answer.

45、听录音,回答下列问题:

Where did the manufacturer learn his craft?

A.At school.

B.In university.

C.From his grandfather.

46、How many employees does the manufacture have?

A.15

B.50

C.55

47、Where did manufacture sell most of his goods?

A.To Taiwan.

B.TO US.

C.T0 mainland.

48、Why is there an increasing demand for ceramics in U。S.?

A.It's cheap.

B.It's in good quality.

C.It's very tradition but has modern designs.

49、How do they make the ceramics?

A.By machine.

B.By hand。

C.By machine and hand.

50、How much would cost if the importer retailed the eight-foot decorative vase?

A.$3 000

B.$30 000

C.$300

51、Why do the buyers balk at the vase?

A.It's expensive.

B.lt's hard to make.

C.It's too small.

52、Why are Chinese ceramics SO attractive to U.S.buyers?

A.low price

B.high quality

C.good reputation

LISTENING 40 minutes(including 10 minutes' transfer time)

In this part of the test,you are given a discussion topic.

53、In this part of the test you are given a discussion topic.You have 30 minutes to look at the prompt card,an example of which is below,and then about 3 minutes to discuss the topic with your partner.After that the examiner will ask you more questions related to the topic.

For two candidates

Orientation for New Staff

Your company is planning a formal orientation program for new staff.

You have been asked to make recommendations about the orientation program.

Discuss the situation together and decide:

·whether it’S necessary to organize a formal orientation

·what should be covered in the orientation program.

For three candidates

Orientation for New Staff

Your company is planning a formal orientation program for new staff.

You have been asked to make recommendations about the orientation program.

Discuss the situmion together and decide:

·whether it’S necessary to organize a formal orientmion

·what should be covered in the orientation program

·what is good time for the orientation program.

Follow-on questions

·What training would you hope to have in the future?(Why?)

·Is it better to attend a full.time or a part—time training course?(Why?)

·Do you think companies should provide training for all their staff?(Why?/Why not?)

·Do you think more companies will use external agencies to run their staff training program in the future?(Why/Why not?)

·Are there any disadvantages of turning to an external agency to run staff training program?(:Why?/Why not?)

口语试题由三部分组成,采取形式为面试,有关商务话题的简短谈话和讨论。

For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet.

54、

回答54-68题:

Personal Branding

One of the issues people are concerned about as they start to (0) B their personal brand is being (19)_______to one subject or area. They ask "Can I be an expert in more than one field or should I (20)_______one?" You have the freedom to brand yourself as you choose,and you can always expand your offerings, (21)_______the knowledge you gain and your new interests. When you have an assortment of interests, you need to make sure that you manage them properly, both in (22)_______ of the rime you (23)_______to each and how they are interwined in your lifestyle, online and off.

If you have multiple interests and they are (24)_______ then your hand brand will be much more powerful because those interests can complement each other. (25)_______ if you are a financial analyst working at a bank during the day and a stock-trading blogger by night, you can(26)_______both, without drifting (27)_______from your current brand (28)_______ of course that you don't violate any confidentiality rules or insider trading laws.

If your interests aren't related in any (29)_______then they should be completely detached,such as having two (30)_______ websites catering exclusively to each. If you're an accountant for a Forture 500 company and a male model, you definitely want to separate those (31)_______and career paths from each other because (32)_______ you're perceived as a male model may....impact how seriously you're (33)_______as an accountant.

第(19)题答案是

A.retained

B.related

C.confined

D.restrained

55、第(20)题答案是

A.focus on

B.account for

C.subject to

D.apply to

56、第(21)题答案是

A.relate to

B.rooted in

C.fixed upon

D.based on

57、第(22)题答案是

A.respect

B.aspect

C.terms

D.ways

58、第(23)题答案是

A.allocate

B.delegate

C.divide

D.arrange

59、第(24)题答案是

A.dependent

B.inseparable

C.related

D.indispensable

60、第(25)题答案是

A.For instance

B.Now that

C.Moreover

D.Nevertheless

61、第(26)题答案是

A.join

B.associate

C.stick

D.bond

62、第(27)题答案是

A.forward

B.away

C.back

D.out

63、第(28)题答案是

A.given

B.If

C.in case

D.provided

64、第(29)题答案是

A.case

B.manner

C.way

D.event

65、第(30)题答案是

A.distinct

B.distinctive

C.distinguished

D.diversified

66、第(31)题答案是

A.features

B.personalities

C.characteristics

D.identities

67、第(32)题答案是

A.that

B.when

C.what

D.how

68、第(33)题答案是

A.received

B.identified

C.taken

D.accepted

Read the text below about how consumers decide what to buy.(34-45)

69、回答69-80题:

look at you as if you were crazy.We don’t think about a telephone or a

70、television or a car as if being strange things.These things have become

71、such an integral part of life that they are no longer noticed,therefore,let

72、alone are remarked upon.In the same way,within a decade no one will

73、notice the web.It will just be there,with an integral part of life.It will be

74、a reflex to turn to the web for shopping,education,entertainment and

75、communication,just as it is natural today to pick up the telephone call to

76、talk to someone.There is incredible huge interest in the web.Yet it is

77、still infancy.The technology and the speed of response are about to leap up

78、forward.This will move much more and more people to the web as

79、part of their every day lives.Eventually;everyone’S business card will certain

80、have an electronic mail address.The web will be SO as much a way of life as the car by 2008.Probably before.