BEC即剑桥商务英语证书考试,是剑桥大学考试委员会(UCLES)设立的。很多人误认为BEC考试针对是那些学与商务有关的专业人员的,其实不然。因为无论你学的专业是什么,都要在某个特定的商务环境中运用,BEC考查的正是这种普遍存在的商务环境中应具备的通识与能力。剑桥大学考试委员会设立BEC考试的目的是在全球范围内建立一个测试商界雇员英语水平的统一标准,使BEC证书被跨国公司和非英语国家的大公司用作商务英语测试标准,以评估在真实商务环境下雇员的英语水平,使人力资源部门能准确评估雇员商务英语的运用技能。因此,与我国的四、六级考试相比较,BEC考试更侧重对英语实际运用能力的考查。换句话说,BEC中的考查内容都是可以马上拿到实际工作中去的,不会出现所谓高分低能现象。

READING 1 hour

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.

1、回答1-7题:

A

Plumper

How does the country's economy compare with those of the EU? Some of the concerns surrounding Turkey's application to join the European Union, to be voted on by the EU's Council of Ministers on December 17th, are economic - in particular, the country's relative poverty. Its GDP per head is less than a third of the average for the 15 pre-2(X)4 members of the EU. But it is not far off that of one of the ten new members which joined on May 1 st 2(X)4 (Latvia), and it is much the same as those of two countries, Bulgaria and Romania, which this week concluded accession talks with the EU that could make them full members on January 1st 2007.

B

Furthermore, the country's recent economic progress has been, according to Donald Johnston, the secretary-general of the OECD, stunning. GDP in the second quarter of the year was 13. 4% higher than a year earlier, a rate of growth that no EU country comes close to matching. Turkey's inflation rate has just fallen into single figures for the first time since 1972, and this week the country reached agreement with the IMF on a new three-year, $10 billion economic programme that will, according to the IMF's managing director, Rodrigo Rato, help Turkey reduce inflation toward European levels, and enhance the economy's resilience.

C

Resilience has not historically been the country's economic strong point. As recently as 2001, GDP fell by over 7%. It fell by more than 5% in 1994 and by just under 5% in 1999. Indeed, throughout the 1990s growth oscillated like an electrocardiogram recording a violent heart attack. This irregularity has been one of the main reasons (along with red tape and corruption) why the country has failed dismally to attract much-needed foreign direct investment. Its stock of such investment (as a percentage of GDP) is lower now than it was in the 1980s, and annual inflows have scarcely ever reached $1 billion (whereas Ireland attracted over $25 billion in 2003, as did Brazil in every year from 1998 to 2000).

D

One deterrent to foreign investors is due to disappear on January 1st 2005. On that day, Turkey will virtually take away the right of every one of its citizens to call themselves a millionaire. Six noughts will be removed from the face value of the lira; one unit of the local currency will henceforth be worth what 1 m are nowi. e. , about 0. 53 ($ 0.70). Goods will have to be priced at both the new and old lira for the whole of the year, but foreign bankers and investors can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros.

Turkey’s economy grows faster than any EU member now.

2、Foreign investors will enjoy a good economic prospect in Turkey.

3、Resilience is not always one advantage of Turkey.

4、Inflation rate in Turkey used to be very high.

5、The economy of Turkey used to be unsteady in the past.

6、There are three members is in all that the EU could identify their position of full members at that time.

7、Steady GDP growth will help Turkey attract more foreign direct investments.

You will hear three telephone conversations or messages.

8、听录音:{MP3:/imgcache/attached/media/20140323/20140323111703_4020.mp3}

回答8-19题:

Telephone Message

T0: Mr.(1)______From:Mary

Date: 21st May Time:10:00

1 Mr.Martin wiII arrive in Tokyo around 2:30 Tokyo time on(2)______Afternoon by Flight Pan—Am(3)______

2 Mr.Martin.has moustache,tall,dark,(4)______hair,wears glasses,sweaters

第(1)题______

9、第(2)题______

10、第(3)题______

11、第(4)题______

12、T0:Henry Stewart From:Cathy

Date: 23 rd March Time:10:20

1 When you Were out of town Bruce(5) ________called.

He was from Quick(6)________Supply Company.

2 He wanted to place(7) ________ orders With US.

You can ring him at(8)_______except Wednesday morning.

第(5)题______

13、第(6)题______

14、第(7)题______

15、第(8)题______

16、

Dinner Booking

Wednesday

Date: 29th Oct. Time: 11:20

Name of the Customer: John Lee from National (9) Import and Export Corporation.

No. of the Customers: (10)

Time for Dinner: Around ( 11 ) tomorrow evening.

Miscellanea: Like to eat at an ( 12 ) room.

回答第(9)题______

17、回答第(10)题______

18、回答第(11)题______

19、回答第(12)题______

Write 40-50 words.

20、·You are the manager of a small export company.Peter Watson,an important client, is visiting your company for three days from 22 nd October.

·Write a note words to your secretary:

·asking her to book a hotel room

·saying where the hotel should be

·giving her the dates.

·Write 45-50 words.

In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

21、In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

Questions:

(1)What do you think of your current job?

(2)Do you often watch TV?What is your favorite program?

(3)Do YU think foreign languages ale important to people?

(Why/Why not?)

In this part of the test,you are asked to give a short talk on a business topic.

22、In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare your ideas.

A What is important when…?

Choosing transport for a business trip aboard

?Cost

?Speed

B What is important when…?

Selecting delivery service

?Relability

?Speed

C What is important when…?

Increasing the sales of a product

?Advertising

?Bonus for sales staff

Write 120-140 words.

23、·The sales of your company,Taller Electrical Ltd,have been falling lately.Your managing director has asked to write a report on this issue.

·Look at the information below,on which you have already made some handwritten notes.

·Then.using all your handwritten notes to write your report.

·Write l20.140 WOrdS.

WRITING 45 minutes

You will hea five short recordings.

24、(Questions 13-17)

·You will hear five short pieces.

·For each piece decide where the speaker iS.

·Write one letter(A-H)next to the number Of the piece.

·You will hear the five pieces twice.

13.______

14.______

15.______

16.______

17.______

第13题______

A.to send a telex

B.to check a car

C.to run a store

D.to scan the ads

E.to drive a car

F.to read a magazine

G.to take a vocation

H.to buy clothes

25、第14题______

A.to send a telex

B.to check a car

C.to run a store

D.to scan the ads

E.to drive a car

F.to read a magazine

G.to take a vocation

H.to buy clothes

26、第15题______

A.to send a telex

B.to check a car

C.to run a store

D.to scan the ads

E.to drive a car

F.to read a magazine

G.to take a vocation

H.to buy clothes

27、第16题______

A.to send a telex

B.to check a car

C.to run a store

D.to scan the ads

E.to drive a car

F.to read a magazine

G.to take a vocation

H.to buy clothes

28、第17题______

A.to send a telex

B.to check a car

C.to run a store

D.to scan the ads

E.to drive a car

F.to read a magazine

G.to take a vocation

H.to buy clothes

29、(Questions 18-22)

·You will hear another five short pieces.

·For each piece decide who iS talking.

·Write one letter(A-H)next to the number of the piece.

·You wilI hear the five pieces twice.

18._______

19._______

20._______

21._______

22._______

第(18)题______

A.cloth

B.vitamins

C.medicine

D.picture

E.dress

F.voice

G.silk

H.apple

30、第19题______

A.cloth

B.vitamins

C.medicine

D.picture

E.dress

F.voice

G.silk

H.apple

31、第20题______

A.cloth

B.vitamins

C.medicine

D.picture

E.dress

F.voice

G.silk

H.apple

32、第21题______

A.cloth

B.vitamins

C.medicine

D.picture

E.dress

F.voice

G.silk

H.apple

33、第22题______

A.cloth

B.vitamins

C.medicine

D.picture

E.dress

F.voice

G.silk

H.apple

For each blank(8-12),mark one letter(A-G)on your Answer Sheet.

34、回答34-38题:

An exhibition is an excellent way of genera-ting new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign.Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) __G___

If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. ( 8 ) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prfor to an exhibition.(10)

(11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.

Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event.(12)"

A.A number of exhibition organizations also provide free guides and .services.

B.Lead times for publications can be anything from 6 to 24 weeks before publication andit is essential that details are sent in time.

C.Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.

D.Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.

E.Make sure that any mail sent out about your company has details of your participation.

F.The cost of exhibition space, transportation, and other related issues need to beconsidered well in advance.

G.The success of any show is greatly influenced by the way exhibitors market themselves.

第(8)题______

35、第(9)题:________

36、第(10)题:________

37、第(11)题:________

38、第(12)题:________

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.

39、回答39-44题:

Debunking Negotiation Myths

Before developing a more effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper people's ability to learn effective negotiation skills and in some cases reinforce poor negotiation skills.

A pervasive belief is that good negotiation skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self- made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective, meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by their cardealership experience. Whereas purchasing a car is certainly an important and common type of negotiation, it is not the best context by which your negotiation skills can be judged. The most important negotiations are those that we engage in every day with our colleagues, supervisors, coworkers and business associates. These relationships provide a much better index of one's effectiveness in negotiation. In short, effective negotiation requires practice and feedback. The problem is that most of us do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.

We have all met that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how he or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, native erience is largelv ineffective in improving negotiation skills. There are three strikes against natural experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or taking tests? The second problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally, experience improves our confidence, but not necessarily our accuracy.People with more experience grow more and more confident, but the accuracy of their judgment and the' effectiveness of their behaviour do not increase in a commensurate fashion.

Overconfidence can be dangerous because it may lead people to take unwise risks.

The third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like "this is my final offer" or "take it or leave it" or using threats and bluffs. This is what we call a "tough" style of negotiation, Although these negotiators are rarely effective, we tend to be impressed by the tough negotiator.

An interesting exercise is to ask mangers and anyone else who negotiates to describe their approach to negotiating. Many seasoned negotiators believe that their negotiation style involves a lot of "gut feeling", intuition, and "in-the-moment" responses. We believe that this type of intuition does not serve people well. Effective negotiation involves deliberate thought and preparation, and it is quite systematic.

According to the article,a person is likely to

A.succeed in negotiation if he is lucky that day.

B.do well if he has studied how to negotiate.

C.have at Ieast one successful negotiation.

D.be a better negotiator if he has inborn talents.

40、What can best reveaI one’S negotiation skills?

A.interpersonal relationships

B.promotion of an expensive good

C.good connections with business partners

D.daily interaction with all kinds of people

41、According to the writer.the best way to improve negotiation skills is

A.systematic training.

B.abundant experience.

C.more practicing.

D.frequent rehearsing.

42、What does the writer think of experience?

A.More experienced people may make unreasonable decisions.

B.Without feedback,it is very difficult to learn from experience.

C.Failures in fact help improve performance.

D.Experience blurs people’s accuracy.

43、The writer suggests that

A.effective negotiations do not necessarily involve risks.

B.threats are sometimes impressive and effective.

C.people seem to prefer tough styles of negotiation。

D.risks are caused by negotiator’S overconfidence。

44、According to the writer.excellent negotiators are those who

A.rely on intuition.

B.plan their negotiation carefully。

C.have good negotiation style.

D.set a clear Dumose.

For each question(23-30),mark one letter(A,BorC)for the correct answer.

45、听录音,回答下列问题:

According to Brian,what is the most important factor to being a good manager?

A.To be honest.

B.To be fair.

C.Respect others.

46、In order to solve problems.a manager has to

A.predict what will happen.

B.react after the damage.

C.wait to talk with the staff who come to office.

47、Some people work on their own because

A.they don’t like to work with others.

B.they feel they are not important.

C.the task is simple.

48、In a team,if someone doesn’t work well,he wilI feeI that

A.his partners’work will be affected.

B.the deadline will be postponed.

C.he iS unsuccessful.

49、What is the manager’S role in a team?

A.Join in the team to work with them.

B.Encourage staff to work with energy.

C.Supervise people working.

50、People who affect the efficiency of the team are:

A.all the staff.

B.just the skilled ones.

C.the managers.

51、The main problem faced when employing is

A.deciding which person is suitable for the job。

B.hiring people who can’t pass the test.

C.the fact that the managers are too busy to choose the proper people.

52、What does a boss have to pay attention to?

A.keeping the right distance with staff

B.being tough to the staff

C.listening to the staff

LISTENING 40 minutes(including 10 minutes' transfer time)

In this part of the test,you are given a discussion topic.

53、In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.

For two candidates

Promoting a Product

Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.

Discuss the situation together, and decide:

· what are the promotional strategies

· what promotional gifts can be offered and what are the cost and quality of promotional gifts.

For three candidates

Promoting a Product

Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.Discuss the situation together, and decide:

· what are the promotional strategies

· what promotional gifts can be offered and what are the cost and quality of promotional gifts

· where the promotion should be made.

Follow-on questions

·What do you think is an effective strategy for image building?

·Are you willing to be a salesperson?(Why?/Why not?)

·Do you think free-gifts are effective in promotin9。sales’.

·What do you think are the most common promotion methods?

·What are the advantages of positive publicity?

口语试题由三部分组成,采取形式为面试,有关商务话题的简短谈话和讨论。

For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet.

54、回答54-68题:

Employment OppOrtunitieS for Graduates

with the ProvinciaI Bank

The Provincial Bank is one of the biggest fiscal institutions in the U.K..With its 1,900 branches and 58,000 employees,it has (19) a household name.Almost 4,000 0f these employees(20) managerial or executive positions.The bank has an outstanding (21) 0f profitability,which has been achieved by introducing innovations as maintaining leadership of the (22) The bank’S comprehensive training programme concentrates on(23)the most important skills that graduates need in order to (24), early management responsibility.Trainees take responsibility for their owncontinuous self—development through visiting other branches and departments,and by (25) courses in management skills.They also receive training in order to increase their knowledge of the bank’S (26) .The bank supports (27) of staff who wish to take professional examinations,and its Graduate Training Scheme is(28)to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of(29) importance to the bank’S performance.It welcomes good graduates in any subject area,(30) they can demonstrate the ability to influence events,and have the potential to(31) both as leaders and as part of a team.Most graduate trainees join theRetail Banking division initially.Those starting on this programme will soon have the(32) to work in other parts of the bank and can(33) a varied and flexible working life.

第(19)处填写

A.opened

B.entered

C.turned

D.become

55、第(20)处填写_____

A.hold

B.do

C.keep

D.own

56、第(21)处填写______

A.career

B.catalogue

C.record

D.experience

57、第(22)处填写_____

A.area

B.trade

C.record

D.market

58、第(23)处填写_____

A.making

B.reaching

C.developing

D.heightening

59、第(24)处填写_____

A.present

B.treat

C.deal

D.handle

60、第(25)处填写_____

A.observing

B.attending

C.involving

D.staying

61、第(26)处填写_____

A.services

B.goods

C.creations

D.abilities

62、第(27)处填写_____

A.colleague

B.members

C.people

D.persons

63、第(28)处填写_____

A.qualified

B.combined

C.fastened

D.linked

64、第(29)处填写_____

A.main

B.vital

C.necessafy

D.superior

65、第(30)处填写_____

A.therefore

B.thus

C.provided

D.only

66、第(31)处填写_____

A.succeed

B.realize

C.gain

D.overcome

67、第(32)处填写_____

A.choice

B.chance

C.likelihood

D.probability

68、第(33)处填写_____

A.forecast

B.believe

C.suppose

D.expect

Read the text below about how consumers decide what to buy.(34-45)

69、回答69-80题:


As business emerged from the profit-oriented in l 980s.values and social

responsibilities were being emphasized on in corporate mission statements.

34 Because greed was out,and ethics were in.Business and their employees

35 became actively engaged in less activities that contributed to their communities-

36 To spell out their goals.companies were increasingly developed codes of ethics.

37 Mission statements that were written because they required consensus and

38 commitment.Not everyone wh0,however,agreed with the trend toward the

39 strong social stances of some public corporations.Respected economist Milton

40 Friedman contended.“Many Few trends could SO thoroughly undermine the very

41 foundation of our free society as the acceptance by corporate officials of a social

42 responsibility other than to make as much more money for their stockholders as

43 possible.The CEO of Levi Strauss&C0.expressed another one viewpoint about

44 mission statement,saying that“our compliance—based program sent to a

45 disturbing message to our people——WE DON’T RESPECT YOUR INTELLIGENCE OR TRUST YOU”.

第34题_______

70、第35题_______

71、第36题_______

72、第37题_______

73、第38题_______

74、第39题_______

75、第40题_______

76、第41题_______

77、第42题_______

78、第43题_______

79、第44题_______

80、第45题_______