BEC即剑桥商务英语证书考试,是剑桥大学考试委员会(UCLES)设立的。很多人误认为BEC考试针对是那些学与商务有关的专业人员的,其实不然。因为无论你学的专业是什么,都要在某个特定的商务环境中运用,BEC考查的正是这种普遍存在的商务环境中应具备的通识与能力。剑桥大学考试委员会设立BEC考试的目的是在全球范围内建立一个测试商界雇员英语水平的统一标准,使BEC证书被跨国公司和非英语国家的大公司用作商务英语测试标准,以评估在真实商务环境下雇员的英语水平,使人力资源部门能准确评估雇员商务英语的运用技能。因此,与我国的四、六级考试相比较,BEC考试更侧重对英语实际运用能力的考查。换句话说,BEC中的考查内容都是可以马上拿到实际工作中去的,不会出现所谓高分低能现象。

READING 1 hour

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.

1、回答1-7题:

A

ACCOUNTING&FINANCE FOR MANAGERS

The course provides experienced managers with the financial skills and

commercial awareness necessary to be effective in business today.It is

intended for managers who need t0:

·Use accounting information to aid decision-making and future development

·Assess the financial implications of day-to-day business activities

·Communicate effectively with accountants and bankers

·Most students use this course to prepare for the diploma in Accounting and Finance

B

EFFECTIVE ORGANIZATIONAL SKILLS FOR MANAGEMENT

This is an introductory course for those with little or no experience or formal

training in management skills.It includes seminars on:

·How to make speeches and present company information clearly

·Managing and chairing meetings

·Time management

·Delegating tasks

C

B00KKEEPING&ACCOUNTS

This one.term course is an introduction to the basics and requires no previous experience.The course demonstrates that good bookkeeping is covered including sales and ledger books,petty cash and final accounts·

D

MANAGING PEOPLE

This is a course about how successful organizations manage their resources.

Participants will be asked to contribute from their own experience of human resource management in different kinds of organizations.The following topics will be discussed in depth:

·Communication within organizations

·Training staff to work CO-operatively in group

·Recruitment and selection of staff

·Ongoing staff training and development

·Career paths,promotion and job satisfaction

The course is intended for people who lack accounting skills.

2、The course will train you to make use of company accounts in planning.

3、The course shows you how fims can help employees to develop their skills and improve company performance.

4、The course is intended for staff who are being promoted to a management position for the first time.

5、The come covers materials that you need to study to gain a professional qualification.

6、The course prepares managers to give public talks about their companies.

7、The course is intended for those with a background in personal management.

You will hear three telephone conversations or messages.

8、听录音:{MP3:/imgcache/attached/media/20140323/20140323111248_7641.mp3}

回答8-19题:

Appl ication Form

Name: Sally King Sex:Female

Age: (1)________Address:(2)________Rose Road

Contact N0: 9876980

Experience: sold books door to door for (3)________Publishi ng House

Applying for:8:00 t0 8:30 0n Monday,(4)________FrjdQy morning

第(1)题答案是:

9、第(2)题答案是:

10、第(3)题答案是:

11、第(4)题答案是:

12、RegistrationRegistration

Date: 1st Sept. Time: 10:10

Name: (5) _______ Sex: Male

Passport Number: 76689158

Room No. : (6)_______

Staying Time: 20th Sept. (7) _______Sept.

Price Rate: ( 8 )_______

第(5)题答案是

13、第(6)题答案是

14、第(7)题答案是

15、第(8)题答案是

16、Name: (9) __________Sex: Male

Nationality: ( 10 ) __________

Passport No. : 8469703

Flight No. : Flight (11) __________

Destination: ( 12 ) __________

Date: 7th June Time: 2:50 p. m.

第(9)题答案是

17、第(10)题答案是

18、第(11)题答案是

19、第(12)题答案是

Write 40-50 words.

20、·You have lost your calculator.and you want to order a new one.You need to make a written request to your supewisor,Ann Ray.

·Write a memo to her:

·saying that you need a replacement

·explaining what happened to the old one

·asking her to approve the request.

·Write about 40-50 words.

In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

21、In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

Questions:

(1)Can I have your full name please?

(2)What kind of books do you like best?

(3)Do you think companies should provide training for their staff?

In this part of the test,you are asked to give a short talk on a business topic.

22、In this part of the test, you are asked to give a short talk on a business topic You have to choose one of the topics from the three below and then talk for about one minute.

You have one minute to prepare your ideas.

A: What is important when…?

Coping with a heavy workload

·Time management

·Benefits system

23、B: What is important when…?

Maintaining the popularity of a product among consumers

·High quality

·Discounts

·24、C: What is important when…?

Delegating work to others

·Choice of person for the task

·Clear organization

Write 120-140 words.

25、·You recently attended a one-day training course on health and safety.You were disappointed with the course and you have decided to write a letter of complaint to the training company.

·Read the advertisement below,which gives details of the course.You have already made some notes on the advertisement.

·Then.using all your handwritten notes,write your letter to Moira Geddings at GBG Certification Services.

·DO not include postal addresses.

·Write 120-1 40 Words.

WRITING 45 minutes

You will hea five short recordings.

26、·You will hear five short pieces.

·For each piece decide how much is the total amount the speaker is talking about.

·Write one letter(A-H)next to the number of the piece.

·You will hear the five pieces twice.

13.______

14.______

15.______

16.______

17.______

第(13)题答案是

A.60 pounds

B.17 pounds

C.8.6 pounds

D.3 pounds

E.40 pounds

F.35 pounds

G.2.42 pounds

H.1.45 pounds

27、第(14)题答案是

A.60 pounds

B.17 pounds

C.8.6 pounds

D.3 pounds

E.40 pounds

F.35 pounds

G.2.42 pounds

H.1.45 pounds

28、第(15)题答案是

A.60 pounds

B.17 pounds

C.8.6 pounds

D.3 pounds

E.40 pounds

F.35 pounds

G.2.42 pounds

H.1.45 pounds

29、第(16)题答案是

A.60 pounds

B.17 pounds

C.8.6 pounds

D.3 pounds

E.40 pounds

F.35 pounds

G.2.42 pounds

H.1.45 pounds

30、第(17)题答案是

A.60 pounds

B.17 pounds

C.8.6 pounds

D.3 pounds

E.40 pounds

F.35 pounds

G.2.42 pounds

H.1.45 pounds

31、·You will hear another five short pieces.

·For each piece decide what the speaker is doing.

·Write one Ietter(A—H)next to the number of the piece.

·You will hear the five pieces twice.

18._______

19._______

20._______

21._______

22._______

第(18)题答案是

A.claiming

B.regretting

C.washing

D.watching

E.drinking

F.playing

G.depositing

H.toasting

32、第(19)题答案是

A.claiming

B.regretting

C.washing

D.watching

E.drinking

F.playing

G.depositing

H.toasting

33、第(20)题答案是

A.claiming

B.regretting

C.washing

D.watching

E.drinking

F.playing

G.depositing

H.toasting

34、第(21)题答案是

A.claiming

B.regretting

C.washing

D.watching

E.drinking

F.playing

G.depositing

H.toasting

35、第(22)题答案是

A.claiming

B.regretting

C.washing

D.watching

E.drinking

F.playing

G.depositing

H.toasting

For each blank(8-12),mark one letter(A-G)on your Answer Sheet.

36、

回答36-40题:

The Crisis of Credit

Here’s the scary thing about the identity—theft ring mat the feds cracked last week:there was nothing any of its estimated 40,000 victims could have done to prevent it from happening.(0) G A lowly help—desk worker at Teledata Communications.a software firm mat helps banks access credit reports online, allegedly stole passwords for those reports and sold them to a group of20 thieves at$60 a pop.(8)_______Cost to the victims:$3 million and rising.

Even scarier is that this,the largest identity—theft bust to date,is just a drop in the bit bucket.More than 700,000 Americans have their credit hijacked every year.It’s one of crime’s biggest growth markets.A nalne,address and Social Security number—which can often be found on the Web are all anybody needs to apply for a bogus line of credit.Credit companies make$1.3 trillion annually and lose less than 2%of that revenue to fraud.(9)_______As it stands now,it’s up to you to protect your identity.

The good news is that there are plenty of steps you can take.Most credit thieves are opportunists,not well—organized gangs.(10)_______0thers steal wal—lets and return them,taking only a Social Security number.Shredding your junk mail and leaving your Social Security card at home can save a lot of agony later.

But the most effective way to keep your identity clean is to check your credit reports once or twice a year.There are three major credit—report outfits:Equifax(equifax.com),Trans—Union(www.transunion.com)and Experian(experian.com).(11)_______Of the three,I found Trans Union’s website to be the cheapest and most comprehensive—laying out state—byrstate prices,rights and tips for consumers in easy—to-read fashion.

If you’re lucky enough to live in Colorad0,Geor—gia,Maryland,Massachusetts,New Jersey or Ver—mont,you are entitled to one free report a year by law.(12)_______Avoid services that offer to monitor your reports year—round for about$70:that’s $10 more than the going rate among thieves.If you“nk you’re a victim of identity theft.you can ask for fraud alerts to be put on file at each of the three credit-report companies.You can also download a theft—report form at:www.consumer,govidtheft,which,along with a local police report,should help when irate creditors come knocking.

Just don’t expect justice.That audacious help—desk worker was one of the fewer than 2% of identity thieves who are ever caught.

A A lot of them go Dumpster diving for those millions of“pre—approved”credit-card mailings that go out every day,

B It used to get quite interesting around the dinner table.

C That allowed the gang to cherry—pick consumers with good credit and applies for all kinds of accounts in their names.

D So there’S little financial incentive for them to make the application process more secure.

E All allow you to order reports online,which is a lot better than wading through voice-mail hell on their 800 lines.

F Otherwise it's going to cost$8 to$14 each time.

G This was an inside job,according to court documents.

第(8)________。

37、第(9)________

38、第(10)________

39、第(11)________

40、第(12)________

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.

41、回答41-46题:

Creative Teams and Management

When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the months after the toothpaste's six-country rollout, the product's market share reached a meager 1% ) --one-fifth of the company's projections.

What went wrong? A new round of market research found that the original launch strategy muted the "breakthrough" message; the ads positioned the new toothpaste as a line extension instead of a revolutionary advance, and the public just didn't buy the product's broad claims. Up to this point,Colgate's president, Bill Shanahan, had attended only quarterly review meetings; now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thomhill and CEO Reuben Mark to follow the team's progress.

Shanahan and others at the very top sifted through the research and took part in the advertising development meetings, working elbow to elbow with the marketing team renamed colgate Total, and promoted with a retooled ad campaign that stressed the toothpaste's 12-hour protection, the product was a hit in most of the103 counties outside the United States.

Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, the worldwide director of consumer oral care products, and committing $ 35 million and a team of 200 employees to the project.With that kind of senior-level backing, Harber pulled out the stops, spending $ 20 million to promote Colgate Total to U. S. dentists alone. Within two months of its domestic launch in 1997, the product captured 10. 5% of the U. S. toothpaste market andwithin six months muscled perennial champ, Procter& Gamble's Crest, out of first place. Colgate Total has remained number one ever since.

What transforms a good product idea like Colgate Total into a blockbuster? We spent ten years studying more than 700 new product development teams and interviewed over 400 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them -- 49 in all --created products that scored a perfect ten on oar measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention.

Products don't become blockbusters without the in-tense, personal involvement of senior management -- usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, as the thinking goes, should be empowered by management and then left alone. Too much attention stifles innovation. To that we say "Baloney". Our work shows that, in the best case, management involvement should start on day one. Ideally, senior managers work closely with product team to establish must-have features and then help clear a path for the team. Top managers control resources, rules and cut through red tape. And,crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the company.

What happened to Colgate’S new toothpaste?

A.The results ran contrary to the company’S expectation.

B.It achieved a great success.

C.It took a great portion of market share.

D.The new technology was not popular among customers.

42、The writer implied that the original launch strategy

A.didn’t set the target.

B.failed to appeal to customers.

C.had the wrong focus.

D.aimed at a common goal.

43、According to the articles,Colgate Total’S success was due to

A.good marketing strategies.

B.cooperation of team members.

C.participation of senior managers in meetings.

D.total involvement of top managers.

44、In paragraph five.the writer uses the figures to indicate

A.quite a few companies meet the standards.

B.most companies realize the key to success。

C.not many companies have outperformed the criteria.

D.a few companies have done better than others.

45、According to the writer,the approach that has not been popular for a long time is

A.the management should show their consistent concern about innovation.

B.teams should subject to the power of the management.

C.top management needn’t take part in the research and marketing activities.

D.team members have the absolute right to do what they want to do.

46、In what way can senior managers help the production team?

A.They direct and guide the team through the production process.

B.They set up regulations to be followed by the team.

C.They urge the whole company to be engaged in the project.

D.They have the right to reallocate funds and personnel of the company。

For each question(23-30),mark one letter(A,BorC)for the correct answer.

47、·You will hear a conversation between a sociologist and a retailer.They talk about what is going to influence the life style and how the life style will affect the purchasing process.

·For each question(23-30),mark one letter(A,B or C)for the correct answer.

·After you have listened once.replay the recording.

AIO refers to

A.actions, involvement and options.

B.activities, interests and opinions.

C.advertising, impact and opportunities.

48、Another name for AIO measurement is

A.psychographics.

B.demographics.

C.statistics.

49、According to the author, the most important social factor in purchasing process is

A.reference groups.

B.social classes.

C.culture.

50、If you are running an upper level fur store, you'd better attract your customers by

A.lowering prices.

B.mass advertising.

C.improving the product packaging.

51、Sometimes, the reference groups have the most impact on the purchasing process, so a retailer must pay much attention to the reference groups composed by

A.family members.

B.suburbanites.

C.city dwellers.

52、For the customer with much self-confidence, the purchasing process is

A.endless.

B.long.

C.short.

53、When the consumer thinks of alternatives and makes a final decision.the most important individuaI factor will be

A.personalities.

B.motives.

C.performance.

54、0ne of the individual dimensions of lifestyle mentioned by the sociologist is

A.performance.

B.interests.

C.class consciousness.

LISTENING 40 minutes(including 10 minutes' transfer time)

In this part of the test,you are given a discussion topic.

55、In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.

For two candidates

Planning a Celebration Program

Your company would like to plan a new Celebration Program to facilitate intemal communications.You have been asked to help draft the program.

Discuss the situation together,and decide:

·what kinds of events should be organised

·how to celebrate this occasion.

For three candidates

Planning a Celebration Program

Your company would like to plan a new Celebration Program to facilitate internal communications.You have been asked to help draft Me program.

Discuss the situation together,and decide:

·what kinds of events should be organised

·how to celebrate this occasion

·who should attend the celebrations.

Follow-on questions

·What other occasions should be celebrated in a company?(Why?)

·Why are corporate celebrations important?

·Do you think corporate rituals represent the image of the company?(Why?)

·Do you think corporate celebrations can also bring about negative effects?(Why?)

·How important is it to involve all staff in company celebrations?(Why?)

口语试题由三部分组成,采取形式为面试,有关商务话题的简短谈话和讨论。

For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet.

56、回答56-70题:

Gianni Agnelli, Chairman of Fiat, Italy's largest private industrial corporation, is known in Italy as the Lawyer, because he was trained in law at Turin University.That he has never practiced, his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ( 19 ) _________Fiat had been ( 20 ) _________in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare P, omiti, its managing director, met Milan magistrates to (21) _________ the firm's involvement in bribery to win business from state-owned companies.

Fiat is not the (22) _________ . Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure, some 200 businessmen and politicians were sitting in prison (23) _________a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still (24) _________ influence of Fiat, (25) _________ sales are equal to 40% of Italy's home product, the scandal at the company has (26) _________ the industrial establishment.

Though neither Mr. Agnelli (27) _________ Mr. Romiti has been ( 28 ) _________ of wrongdoing,several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. (29) _________ arrested include Francesco Mattiol, Fiat's finance director, and Antonio Moscon, the ( 30 ) _________ head of its Toro insurance branch. ( 31 ) _________ men have been (32) _________about their previous roles on the board of Cogefar-Impresit,Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract, (33) _________ to Milan's underground.

第(19)处填写

A.what

B.that

C.when

D.if

57、第(20)处填写

A.involved

B.connected

C.related

D.done

58、第(21)处填写

A.talk

B.say

C.speak

D.discuss

59、第(22)处填写

A.one

B.single

C.worst

D.only

60、第(23)处填写

A.as

B.for

C.with

D.after

61、第(24)处填写

A.in

B.under

C.at

D.on

62、第(25)处填写

A.who

B.which

C.whose

D.its

63、第(26)处填写

A.rocked

B.ruined

C.damaged

D.destroyed

64、第(27)处填写

A.Or

B.also

C.and

D.nor

65、第(28)处填写

A.accused

B.charged

C.criticized

D.blamed

66、第(29)处填写

A.WhO

B.Those

C.He

D.That

67、第(30)处填写

A.old

B.former

C.late

D.last

68、第(31)处填写

A.Either

B.All

C.Every

D.Both

69、第(32)处填写

A.solved

B.answered

C.questioned

D.replied

70、第(33)处填写

A.contracted

B.related

C.connected

D.communicated

Read the text below about how consumers decide what to buy.(34-45)

71、回答71-82题:

   gift. "Some of my friends got new clothes and about a

72、few rich kids even got new cars," he remembered, "When my father

73、reached out into his pants pocket and took something out. ! extended

74、my hand, palm up, and he let my present drop into it -- a nickel!"

75、"Dad said to me, ' Buy a newspaper with that. Read every word of

76、it. Then turn to the classified section and get yourself to a job. Get

77、into the world. It's all yours now. ' I always thought that as was

78、a great joke my father had played on me until a few years later when

79、I was in the Army, upon sitting in a foxhole, and thinking about

80、my family and my life. It was then when I realized that my friends

81、had been gotten only new cars, or only clothes. My father had given

82、me the whole wold. What a great gift is!"