Adele may have only debuted her latest single 'Hello' on Friday (October 23), but its video has already amassed over 50 million views on YouTube.
To put that in perspective, that equates to around a million plays an hour. Not too shabby.
'Hello' is the first single to be released from Adele's upcoming third album, 25, which arrives on November 20.
The six-minute visual, shot by Xavier Dolan, sees some impressive acting from Adele as she sings to a lost love.
Dolan himself described her as "quite a credible actor" and said he hopes to work with her again.
Although we're betting quite a few of those 50m-plus views were from curious fans wanting to check out THAT flip phone.