Report on the most effective advertisment

Introduction

This report aims to assess methods of advertising on how customers learnt about Norlec and find a most effective way for future promotion.

Findings

Radio is the key way which make our company to the public.It covers 40% of the whole given in the survey.It is followed by magazine(24%),billboard(17%),website(10%) and direct mail(9%).The figure on website is expected to increase due to the popularity of computers.There are not many people read our brochures,therefore direct mail fails to achieve its goals.

We also did a survey on annual advertising costs.$120,000(the highest) has put on radio each year.It is of good value for the reason that radio is still our best channel for progandizing.We are surprised that we invest $105,000(the second) on billboard which only covers 17%.Since price will increase soon,it is recommened stopping to lower the costs.Magazines($45,000) and website($25,000) costs less,but achieve more on progandizing.

Conclusions

Maganzine is a relative effective way of advertising.Billboard costs a lot and will fall to increase promotions.

Recommendations

Maganzine is recommened for its effective and less-costs.We should try more maganzines to make its fuction maxmize.